7:14 AM · before your first cup of coffee

You've already thought about
Whose turn is it for school pickup on Thursday?

Nobody asked you to. Nobody knows you did.Nobody is tracking it. Balm does.

Free · No credit card required

What you already know

You're not imagining it.

In most households, one person carries 60–70% of the coordination overhead. Not because they want to — because no one built a system.

It's not about effort.

The people around you aren't lazy. They just don't have the same mental list. They can't see what you're tracking because it lives entirely in your head.

Numbers change conversations.

"You should help more" doesn't work when nobody can see what more looks like. Evidence changes behavior. Balm gives you the evidence.

What it looks like

This is what your household looks like right now.

68%

primary manager

vs
32%

everyone else

Mental load · last 30 days · demo family

Sarah
Marcus
Jamie
Alex

last 7 days · 34 tasks tracked

Sarah is carrying 68% of this family's household labor. That's not a feeling — it's a number calculated from 47 tasks this month.

↑ Demo data · your family's actual numbers appear after signup

Your family's chart will look different. The point is: you'll finally have one.

The system

One place for everything your family tracks.

Tasks that actually get done

200+ household task templates. Recurring tasks with auto-rotation. Assign to anyone — including kids and people without accounts.

The load, made visible

See exactly who is carrying what. Weekly mental load reports — so no one person silently shoulders everything.

One calendar for the whole family

Sync with Google Calendar and Outlook. Color-coded by family member. See everything in one place.

A shopping list that thinks ahead

600+ items with smart autocomplete. Organized by category. Updates in real-time for everyone.

AI that takes action

"Add dentist appointment next Tuesday for Sarah." Done. The assistant doesn't just chat — it does things.

Works with Alexa

"Alexa, tell Balm to add milk to the shopping list." Your voice, your family's data, updated instantly.

The invisible work

Right now, someone in your household is thinking about School lunches packed

That thought doesn't show up in any spreadsheet. Balm counts it anyway — because invisible work is still work.

Getting started

Up and running in minutes.

01

Create your family

Sign up and name your household. Invite members by link — they join in seconds.

02

Connect your calendars

Link Google Calendar or Outlook. Your events sync automatically. One view for everyone.

03

Start coordinating

Add tasks, build your shopping list, and let the load dashboard show who needs a hand.

Pricing

Free to start. No pressure.

Most families run on the free tier forever. Pro unlocks AI and documents when you're ready.

Free forever

$0/ month
  • Up to 3 family members
  • Shared calendar
  • Task lists
  • Shopping list
  • Mental load dashboard
  • Push notifications
Start for free
Pro

Pro

$9.99/ month
  • Unlimited family members
  • AI assistant (GPT-4o-mini)
  • Document vault
  • Email digests
  • Custom dashboard tiles
  • Advanced recurring tasks
  • Priority support
Upgrade to Pro

You've been keeping score
alone long enough.

Free to start. Takes about two minutes to set up.